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McKinsey Introduces the Concept of CareFlow

A CareFlow maps a patient’s journey from the first awareness of a problem to treatment,
examining the factors guiding their decisions at each stage. These insights enable pharma
marketers to engage with patients in ways that feel natural and personal. That may mean
providing information to help an important choice to be made, supporting the execution of that
choice, or simply empathizing.


Supporting CareFlows requires a reallocation of marketing focus and investment in digital enabling technology. @How pharma companies can better understand patients.

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